Indonesia's rattan business activity decrease drastically in this recently years. This caused by several factors such as the lack of supply of raw rattan from raw materials source to downstream industry, the quality and design of rattan products are not suitable with market demand, intense competition from other countries rattan producers such as China and Vietnam, the global economic crisis, lack of consumer awareness to use rattan products, etc.
Many activities has been undertaken by the government to support the improvement of the rattan industry in Indonesia. For example, by issuing several regulations such as Regulation of the Minister of Trade (Permendag) 35 in 2011 which set out about the terms and exporting rattan products, which basically sets ban on exports of raw rattan. Meanwhile, to support the accelerated development of the rattan industry in Indonesia, the Minister of Industry has made a Road Map of Development of Industrial Cluster in particular Rattan Furniture.
PROSPECT Indonesia is a program initiated by PUPUK (Association for Advancement of Small Business) and AMKRI ( Indonesia Furniture Association ) which aims to support the development of the rattan industry in the country.
PROSPECT Indonesia implemented by The Association for Advancement of Small Business (PUPUK) Indonesia, cooperation with SNV Netherlands Development Organization, The Netherlands and Innovation zentrum Lichtenfels e.V, Germany. Especially which are related to the plan activities in Development Road Map of Industrial Cluster in particular Rattan Furniture issued by the Minister of Industry. PROSPECT Indonesia is initiated and supported also by AMKRI Indonesia Furniture Association as a key stakeholder of rattan industry in Indonesia, Ministry of Industry, Local government and other institutions. We would like to invite also all stakeholders to participate and support actively in this activities to strengthen PROSPECT Indonesia.
PROSPECT Indonesia funded by the European Union (EU) as main donator and other institutions in Indonesia either Government, State owned companies (BUMN) or private sector.
In general, PROSPECT Indonesia helps to improve public welfare through sustainable development in rattan industry in Indonesia, while s pecific goals are as follow:
• Promoting production system, marketing activities, utilization of sustainable eco friendly rattan products • Help to improve awareness, improve capacity, and streng then cooperation between all stakeholders in the value chain of rattan products • Help to develop a learning system model, implementing and replicating best method in the sustainable rattan products development.